You can write an amazing informational and entertaining article for your website, but if it isn’t search engine friendly, not very many people will ever find it. For any writing that is going live on the web, SEO is an essential part of making it pop up in searches on social sites so people can find it and read it.
It might be crucial that the best content ghostwriters know a bit about SEO, but it’s a constantly moving target as algorithms change. A good ghostwriter’s role is to keep up to speed on SEO best practices and structure your piece to quickly become a search favorite.
