EA’s undisclosed use of Difficulty Adjusting

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Adjustment pushes users to buy Player Packs, even making players with higher stats not function as well as they should.

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EA facing lawsuit over loot boxes in FC, Madden NFL games

 

EA has had a lawsuit filed against them in the US over its Ultimate Team loot boxes.

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A class-action lawsuit has been filed in the US District Court of Northern California, according to Gamesindustry.biz. The suit focuses on the alleged use of Dynamic Difficulty Adjustment, a feature that artificially adjusts the difficulty to encourage players to purchase loot boxes in order to advance.

Ultimate Team is currently available in the company’s Madden NFL, FC and NHL sports franchises. The Dynamic Difficulty Adjustment pushes users to buy Player Packs, even making players with higher stats not function as well as they should.

 
“EA’s undisclosed use of Difficulty Adjusting Mechanisms deprives gamers who purchase Player Packs of the benefit of their bargains because EA’s Difficulty Adjusting Mechanisms, rather than only the stated ranking of the gamers’ Ultimate Team players and the gamers’ relative skill, dictates, or at least highly influences the outcome of the match,” the lawsuit states.

“This is a self-perpetuating cycle that benefits EA to the detriment of EA Sports gamers, since Difficulty Adjusting Mechanisms make gamers believe their teams are less skilled than they actually are, leading them to purchase additional Player Packs in hopes of cheap FCUT 24 Coins receiving better players and being more competitive.”

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