The global Curls Mascara Market size was USD 6.95 Billion in 2021 and is expected to register a revenue CAGR of 7.9% over the forecast period, according to the latest report by Reports and Data. Increasing demand for organic cosmetics and rising usage of cosmetics by women are key factors driving market revenue growth. Mascara lengthens and darkens eyelashes and is used to lengthen, curl, and volumize eyelashes. Mascara has become an important component of eye makeup as it provides eyes definition and highlights beauty of eye lashes. Additionally, as mascara is waterproof and smudge-proof, it offers eyelashes an all-day hold and long-lasting appearance.
Mascara is available in two major categories, waterproof and normal and three various formats, cake, cream, and liquid. The choice of a particular mascara is aided by a range of benefits associated with mascara, including portability, smudge-proof, waterproof, long-lasting, and others.
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Top Companies Operating in the Global Curls Mascara Market Report:
L'Oréal S.A, The Estée Lauder Companies Inc., LVMH Moët Hennessy Louis Vuitton, Coty Inc., Avon Products Inc., Inika, The Body shop, Milk Makeup, Revlon Inc., and Nykaa.
Key Trends of Curls Mascara Market
- Rising demand for natural and organic mascara: Consumers are increasingly looking for natural and organic beauty products, and this trend has extended to mascara. Many brands are now offering natural and organic options to meet this demand.
- Use of innovative ingredients: Mascara manufacturers are using innovative ingredients such as plant-based waxes, fibers, and polymers to improve the performance and texture of their products.
- Customization: Brands are offering more options for customization, such as different brush shapes and sizes, to cater to individual preferences.
- Social media marketing: Many mascara brands are leveraging social media platforms to market their products, particularly Instagram, where influencers and beauty bloggers showcase their looks using different mascara products.
Key Regional Markets Covered in the Report:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East Africa)
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Further market segmentation
Product Outlook (Revenue, USD Billion; 2019-2030)
- Lengthening
- Volume
- Curls
Category Outlook (Revenue, USD Billion; 2019-2030)
- Waterproof
- Regular
Sales channel Outlook (Revenue, USD Billion; 2019-2030)
- Offline
- Online
Key Takeaways of the Global Curls Mascara Market Report:
- A comprehensive overview of the global Mascara industry.
- Accurate market projections in terms of market size, share, and volume.
- Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
- Deep-dive analysis of the upcoming market trends.
- Qualitative and quantitative analyses of the global Curls Mascara Market.
- Elaborate study of the leading regional markets in the global Curls Mascara Market.
- Complete overview of the market’s competitive landscape.
- Brief look at the company profiles and portfolios.
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