Dynamics 365 Customer Insights is a cloud-based CDP that allows businesses to collect, unify, and transform customer data from various sources, such as transactions, interactions, and demographics. It offers a holistic view of customer behavior and preferences, providing valuable insights for personalized marketing, sales, and service initiatives. With its robust data integration and cleansing capabilities, Customer Insights ensures data accuracy and consistency, eliminating silos and enabling a single source of truth.
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