The Role of Reviews in Local SEO for Small Businesses

Online reviews are an important aspect of local SEO for small businesses because they build trust, improve visibility in local search results, and affect consumer decisions. Search engines favor businesses that have increasing numbers of good and relevant reviews, especially with a growing number of reviews on Google, Yelp, and other specific industry directory sites. Get happy customers to write reviews about your business to improve your local ranking and your credibility.

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