One aspect of the design often overlooked when discussing responsive web design and related practices is the logo. Most responsive galleries downsize the logo to fit the available area, instead of reducing its size and finding relevant space for it.

This strategy of just reducing the size of the logo works for minimal and simple logos, but not for elaborate logos. Furthermore, when the logo's size is reduced, the type becomes unreadable, and the logo itself may become unrecognizable.

Unadaptable logos can negatively impact your business by conveying a lack of seriousness to your customers. Everyone in the web marketing and design industry understands that a logo represents a company's image to the public.

If your logo appears distorted on mobile phones and tablets, it won't effectively present your brand to potential customers who visit your website.A website development company in Dubai has some tips and strategies for creating responsive and scalable logo designs.

1. Logo Style Guides

Many companies issue branding and logo style guidelines to designers who work with them. After conducting extensive studies into how to make the logos more readable in varied environments and sizes, they have various logo variations available, and they apply the variations based on their results.

If you want to display Penn State University's logo on smaller displays, you can use an alternate logo. We have deleted the type and increased the size horizontally to make the logo more readable on a small screen.

The end result is a better-readable logo, as demonstrated in the image below.

As you can see, the old logo (above) contains jumbled text and is unreadable. The one below is a lot simpler to read. 

 2. Reducing details

 Logos with intricate details are less popular nowadays. Still, if you're working on one and want to make it more responsive and readable on smaller displays, simply delete the complicated elements to make it easier.

 As shown in the Walt Disney emblem above, simpler designs (on the right side) perform better on smaller displays than complex ones (on the left).

3. Incremental subtraction of logo elements

If you have to use the logo on three different sizes of dives, you can gradually delete some components of the design.

You can omit the text surrounding the main body of the logo for smaller screens (like those found on tablets). You can also remove the words within the logo's insignia for smaller screens. All versions of the logo maintain the company's brand identification.