According to MarkNtel Advisors study, The Philippines Tea Shop Market size was valued at around USD 333 million in 2025 and is projected to reach USD 540 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 8.4% during the forecast period, i.e., 2025-30.
The sporting trends of pop culture around Asia encourage the rise of tea drinking in the Philippines. South Korean, Japanese, and Chinese cultural exports have greatly impacted consumer preferences. They are ranked as the 6th largest consumer of Korean pop music, with over 50 million views on major streaming platforms. The same cultural craze has worked its way into the realm of food and drinks, with Korean-style tea drinks gaining popularity. Each year, 1.5 million Filipinos attend Korean cultural festivals, and the number of Korean-themed tea shops in Manila has increased by 30%. Korean waves of Japanese anime and manga spread awareness of the love for anime series among 56.2 million Filipinos, thus boosting the demand for Japanese-style tea drinks like the famous matcha latte.
Furthermore, online communities that congregate around Asian media further increase this number by five million Filipinos. This cultural phenomenon has been responsible for the rise of Asian tea shops to now being over 2,000. This is yet another factor in changing the market landscape and continuing to innovate and diversify tea offerings.
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Market Challenge: The Philippine Tea Shop Market competes against tough competition from both local and international brands, thus rendering an ambiance of challenges for the business. Major international Brands like; Gong Cha and Chatime have 250 and above 180 outlets, respectively, whereas local brands like Macao Imperial Tea are in the process of establishing operations, with at least 200 stores. The intensifies competition in prime sites like Metro Manila, where over 3,000 tea shops have sprung up. The operations of local tea shops are increasingly competing against pricing pressure and innovation in marketing situations aggravated by foreign brands. For instance, around USD 17.08 Million is spent on advertising every year for innovative marketing. Also, the market has diversified with over 100 new flavors and variants being launched over the past few years bringing in more competition.
Industry Recent Development:
January 2025: CHA TUK CHAK opened multiple new branches in various cities of the Philippines including Rolex Fairview, Quezon City on January 6, Ru 21 Shops at Atria Malls in Iloilo City on January 18, and others.
June 2024: Gong Cha launched exclusive themed cups for their products with Genshin Impact including a scratch card with in-game rewards with every 10% top-up purchase on any of their drink.
Philippines Tea Shop Market Key Players:
- CHA TUK CHAK
- Chatime
- CoCo Fresh Tea & Juice
- Coolblog
- Fredley Group of Companies
- George Steuarts Philippines, Inc.
- Others
Market Segmentation Overview:
By Category
- Hot
- Cold
By Product Type
- Bubble/Boba Tea
- White Tea
- Yellow Tea
- Green Tea
- Black Tea
- Pu-erh Tea
- Oolong Tea
- Others
By Price Range
- Regular
- Premium
- Ultra-Premium
Based on price range, the Regular price segment leads the market. It holds approximately 60% share of the total market value. This is because these products are available and more affordable for many people. It appeals to a larger consumer base in the country. Consumers generally look for value-for-money offers, and the regular pricing segment strikes a balance between quality and price, which appeals to just about everyone. They cost around USD 1.54 to 2.05 per serving, which fits comfortably in the budget of most consumers. Moreover, the growing number of tea shops and brands in that regular price range further supports that market dominance. These tea shops invariably provide mixed flavors and customization with slight premiums to daily tea drinkers, allowing for occasional splurges without spending much.
By Packing
- Cups
- Paper
- Plastic
- Cans
- Bottles
- Glass
- PET
Based on packing, the Cups segment leads the Philippines Tea Shop Industry with a market share of around 49%. The segment's leadership is attributed to its convenience & portability of beverages in cups provided under the grab-and-go solution which is used by more than 114 million consumers consisting of commuters & office workers. Also, rising delivery services in the region with an increase of about 40% volume in the usage of cups in 2023, further support the practicality of cup-packaged tea. They have also endorsed a trend for customizing tea with different add-ons like pearls and jellies, which are easier to accommodate in cup packaging. Such attractive packaging, besides being photogenic, is widely shared on social media, enhancing its popularity among the youth.
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By Region
- Luzon
- Visayas
- Mindanao
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