South Korea Cosmetics Market Outlook

According to the report by Expert Market Research (EMR), the South Korea cosmetics market size attained a value of USD 17.45 billion in 2024. Aided by the increasing global demand for K-beauty products and the rising influence of South Korean skincare and makeup trends, the market is projected to further grow at a CAGR of 5.4% between 2025 and 2034 to reach a value of USD 28.02 billion by 2034.

South Korea is renowned for its advanced and innovative cosmetics industry, which is driven by cutting-edge research, high consumer expectations, and a strong focus on skincare. The market encompasses a broad range of products, including skincare, makeup, haircare, and personal grooming items. The country’s influence on global beauty trends has been significant, with K-beauty products gaining immense popularity in international markets, particularly in North America, Europe, and other parts of Asia.

The increasing preference for skincare products that emphasize natural ingredients, dermatological efficacy, and multifunctionality is a key driver of the South Korea cosmetics market. Consumers are increasingly favoring products formulated with botanical extracts, probiotics, and fermented ingredients, which provide long-lasting benefits and improve skin health. Additionally, the growing demand for anti-aging solutions, sun protection products, and eco-friendly cosmetics is further bolstering market growth.

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Drivers of Growth

The rising global influence of K-beauty is one of the most significant factors driving the South Korea cosmetics market. The country has established itself as a leader in skincare innovation, with products such as BB creams, cushion foundations, sheet masks, and ampoules revolutionizing the beauty industry. The emphasis on research and development, combined with the use of high-quality ingredients, has contributed to the continued success of South Korean cosmetics.

E-commerce and digital marketing have also played a crucial role in the expansion of the South Korea cosmetics market. The widespread availability of beauty products through online platforms, social media marketing, and influencer collaborations has facilitated global accessibility and brand awareness. The surge in online beauty communities and live-streaming e-commerce events has further strengthened consumer engagement and sales growth.

Another key driver is the increasing demand for customized and personalized beauty solutions. With the integration of AI-powered skincare diagnostics, virtual try-on tools, and tailored product recommendations, brands are catering to the diverse needs of consumers. This shift towards hyper-personalization has enhanced customer satisfaction and brand loyalty, contributing to sustained market expansion.

Market Trends

A notable trend in the South Korea cosmetics market is the growing preference for clean and sustainable beauty products. Consumers are becoming more conscious of ingredient transparency, ethical sourcing, and environmentally friendly packaging. The rise of vegan, cruelty-free, and organic cosmetics has led brands to develop formulations that align with these preferences, resulting in an increased demand for eco-conscious beauty solutions.

Another emerging trend is the hybridization of skincare and makeup products. South Korean brands have pioneered the development of hybrid beauty solutions, such as tinted sunscreens, skincare-infused foundations, and multi-use balms that offer both aesthetic enhancement and skincare benefits. This trend reflects consumers’ desire for efficiency and convenience in their beauty routines.

The influence of male grooming and gender-neutral beauty products is also shaping the South Korea cosmetics market. The increasing adoption of skincare and makeup by men, particularly in South Korea, has led to the expansion of product lines catering to this demographic. Additionally, gender-fluid beauty brands are gaining traction, offering inclusive product ranges that cater to diverse consumer preferences.

South Korea Cosmetics Market Segmentation

The market can be divided based on category, price category, gender, and distribution channel.

Market Breakup by Category

• Skin Care
  • Face Care Products
  • Body Care Products
  • Lip Care Products
• Hair Care
  • Shampoo
  • Conditioner
  • Others
• Bath and Shower
  • Soaps
  • Shower Gels
  • Others
• Makeup and Colour Cosmetics
• Deodorants and Fragrances
• Others

Market Breakup by Price Category

• Mass
• Premium

Market Breakup by Gender

• Male
• Female
• Unisex

Market Breakup by Distribution Channel

• Hypermarkets and Supermarkets
• Speciality Stores
• Pharmacies/Drug Stores
• Online
• Others

Competitive Landscape

The EMR report looks into the market shares, plant turnarounds, capacities, investments, and mergers and acquisitions, among other major developments, of the leading companies operating in the South Korea cosmetics market. Some of the major players explored in the report by Expert Market Research are as follows:

• Procter Gamble Company
• LG Household and Health Co., Ltd.
• ABLE CC, Inc.
• Korendy Cosmetics Inc.
• Amorepacific Corporation
• Others

Challenges and Opportunities

Despite the promising growth prospects, the South Korea cosmetics market faces challenges such as regulatory complexities and intense market competition. The industry is subject to stringent regulations regarding product safety, ingredient usage, and labeling requirements, which can impact product development and export processes. Additionally, the market’s rapid expansion has led to saturation, with numerous brands vying for consumer attention, making differentiation a crucial factor for success.

However, these challenges also present opportunities for innovation and strategic expansion. South Korean beauty brands are increasingly focusing on international markets, leveraging their strong reputation and advanced formulations to establish a global footprint. Partnerships with international retailers, collaborations with global influencers, and localized product offerings tailored to different consumer preferences are key strategies being employed to drive market growth.

Furthermore, advancements in biotechnology and dermatological research are creating new avenues for product innovation. The integration of probiotic skincare, microbiome-friendly formulations, and biomimetic ingredients is expected to drive the next phase of growth in the South Korea cosmetics market. These developments align with the rising demand for scientifically backed, high-performance beauty solutions.

Future Outlook

The South Korea cosmetics market is poised for continued growth, driven by technological advancements, evolving consumer preferences, and international market expansion. The increasing adoption of sustainable and clean beauty practices, coupled with ongoing research into innovative skincare formulations, will shape the future landscape of the industry.

As beauty brands continue to embrace AI-driven personalization, eco-friendly innovations, and hybrid product developments, the market is expected to witness sustained demand and revenue growth. The global appeal of K-beauty, combined with the digital transformation of beauty retail, positions South Korea as a key player in the future of the cosmetics industry.

With ongoing investments in research, product diversification, and strategic market positioning, South Korean cosmetics manufacturers and brands are well-positioned to capitalize on emerging opportunities, ensuring long-term success in the dynamic beauty market landscape.