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In today's digital world, Smart Speakers have emerged as powerful lifestyle devices, offering hands-free access to music, information, and home automation. As the demand for voice-enabled AI products grows rapidly in India, the regulatory framework surrounding their legal sale has become more structured and mandatory. One of the most critical compliance requirements is the BIS CERTIFICATION FOR SMART SPEAKERS . If you are a manufacturer, importer, or brand planning to launch smart speakers in the Indian market, obtaining BIS CRS Certification for Smart Speakers is non-negotiable. This article will explain the importance, process, and benefits of BIS certification, helping you avoid legal hurdles and market barriers. We’ll also cover the relevant Indian Standard IS 616:2017, applicable regulations, and answer common questions for complete clarity
What Is BIS Certification?
The Bureau of Indian Standards (BIS) is the national body responsible for ensuring that consumer products sold in India meet the required safety, quality, and performance standards. BIS functions under the Ministry of Consumer Affairs, Government of India. Under its Compulsory Registration Scheme (CRS), BIS mandates certification for specific categories of electronics and IT goods—including Smart Speakers.
Why BIS Certification is Mandatory for Smart Speakers
As per the latest government notifications, Smart Speakers are categorized under the scope of electronic equipment that poses potential electrical and operational hazards if not manufactured to safety standards. To protect Indian consumers and ensure quality, all smart speaker models must be registered under BIS CRS Certification for Smart Speakers.
Without this certification:
Customs will not clear your products at Indian ports
Selling products without BIS approval is a punishable offense
Your brand reputation and market credibility will suffer
Online platforms will restrict unregistered products from being listed
Simply put, BIS for Smart Speakers is your legal key to enter the Indian market.
Relevant Standard for Smart Speakers: IS 616:2017
All smart speaker devices must comply with IS 616:2017, which is the Indian equivalent of the international standard IEC 60065. This standard covers “Audio, video and similar electronic apparatus – Safety requirements.”
This includes:
Electrical safety
Fire hazards
Thermal effects
Protection against electric shock
Insulation and internal wiring verification
Whether your smart speaker uses Bluetooth, Wi-Fi, or is AI-integrated with voice assistants like Alexa or Google Assistant, IS 616:2017 applies.
Who Needs BIS CRS Certification for Smart peakers?
The following entities are required to obtain BIS CRS for Smart Speakers:
Indian Manufacturers
Foreign Manufacturers exporting to India
Importers and brand owners
Authorized Indian Representatives (AIRs) for foreign brands
Each manufacturing location and product model must be registered separately.
Process of Getting BIS Certification for Smart Speakers
Here is a step-by-step breakdown of the BIS certification process:
1. Confirm Applicability
Verify that your smart speaker falls under the BIS CRS list and complies with IS 616:2017.
2. Select a BIS-Recognized Lab
Get your product tested at a BIS-accredited laboratory in India. Testing includes electrical safety, insulation, leakage current, thermal safety, and other key parameters.
3. Prepare Documentation
Gather required documents like:
Business license and incorporation certificate
Product specification sheet
Trademark certificate
Test report from BIS lab
Manufacturer’s details and factory layout
Authorized Indian Representative details (for foreign brands)
4. Submit Online Application
Register through the official BIS portal, uploading all documents, product details, and lab reports.
5. Review & Grant
BIS reviews your application and test results. If compliant, a Registration Certificate is issued.
6. Standard Mark Printing
Once approved, you must print the BIS CRS mark and unique registration number on the product and packaging.
Documents Required for BIS CRS Certification
To apply for BIS CRS for Smart Speakers, you need:
Completed application form
Original test report from BIS-approved lab
Factory registration and layout
ISO certificate (optional but preferred)
Business ID proof (GST, PAN, etc.)
Trademark certificate
Authorization letter for AIR (if applicable)
Validity and Renewal
The BIS CRS Certificate is valid for 2 years and can be renewed for up to 5 years if there are no changes in the product design or standards.
If any technical alteration is made to the certified smart speaker, re-testing and re-application are mandatory.
How Long Does the Process Take?
Typically, BIS certification for smart speakers takes 4–6 weeks, depending on:
Product readiness
Testing success
Accuracy of submitted documents
BIS response time
Delays can be minimized by partnering with experienced BIS consultants.
Benefits of BIS Certification for Smart Speakers
Obtaining BIS CRS Certification for Smart Speakers offers a wide range of benefits:
Legal Market Access
Ensures your smart speakers can be legally sold, imported, and marketed in India.Customs Clearance
Avoid shipment delays and product seizures at Indian ports.Consumer Trust & Brand Credibility
BIS-certified products are perceived as safe and trustworthy by Indian consumers.Eligibility for Online & Offline Retail
Platforms like Amazon, Flipkart, and major offline retailers require BIS-compliant listings.Competitive Advantage
Outperform competitors who fail to meet compliance requirements.
Cost Involved in BIS Certification
The total cost of certification includes:
Product testing fees (varies by model and testing complexity)
BIS application fee
Courier charges (for foreign samples)
Professional/consultancy fees (if hiring BIS certification experts)
While costs may vary, the investment ensures compliance, faster market entry, and long-term brand value.
Challenges You May Face
Despite being a standardized process, businesses often encounter:
Delays in lab testing
Incomplete documentation
Product failing safety tests
Language or legal barriers for foreign manufacturers
These can be avoided by taking expert help and planning ahead.
Conclusion
Selling smart speakers in India is a promising opportunity—but only if you're legally compliant. Without BIS for Smart Speakers, your product faces customs blocks, online listing rejections, and legal consequences. By aligning your product with IS 616:2017 and registering through the BIS CRS portal, you not only meet safety regulations but also gain consumer trust and access to a booming market. Don’t let compliance barriers delay your growth—make BIS for Smart Speakers your first step toward a successful launch.
? Need help? Contact us at +91-9560 935 898 for expert support with fast-track BIS certification.
Frequently Asked Questions
Q1. Is BIS certification mandatory for all types of smart speakers?
Yes. Any smart speaker with electrical components and voice-assist functions must be BIS certified under IS 616:2017.
Q2. Can foreign manufacturers apply for BIS CRS for smart speakers?
Yes. But they must appoint an Authorized Indian Representative (AIR) to act on their behalf in India.
Q3. How long does BIS CRS Certification for Smart Speakers take?
Usually 4 to 6 weeks, depending on the lab report, documentation, and BIS processing time.
Q4. What happens if I sell smart speakers without BIS certification?
Your product may be seized by customs, banned from sale, and you may face penalties or legal action.
Q5. Which standard applies to smart speakers under BIS?
Smart speakers must comply with IS 616:2017 for safety and performance testing before certification is granted.
