According to the latest report by Reports and Data, the global market size for matcha tea was USD 3.27 Billion in 2021 and is anticipated to achieve a revenue compound annual growth rate (CAGR) of 8.7% throughout the forecast period. The increasing awareness of consumer health and wellness has been a primary driver of revenue growth in the matcha tea industry. Matcha tea offers several health benefits such as boosting metabolism, detoxifying the skin, calming the mind, and reducing blood sugar and cholesterol levels, which can reduce the risk of heart disease. Since over half of all adults in the United States suffer from heart disease, the demand for dietary drinks that can lower the risk of such ailments is growing. Millennials and Generation Z, who are concerned about their skin health, find this tea grade popular due to its acne-reducing properties. Matcha is not only used for drinking purposes but also as an ingredient in beverages and desserts such as lattes, frappés, waffles, green tea ice cream, cupcakes, cookies, and other delicacies.
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Top Companies Operating in the Global Instant Premixes Matcha Tea Market Report:
The AOI Tea Company, Aiya – The Tea, Nestlé, Tata Consumer Products Limited, Unilever, Marukyu Koyamaen, Encha, Hain Celestial, Tenzotea.Co, and Green Foods Corporation.
Some Key Highlights from the Report
- The Instant Premixes Matcha Tea Market is divided into powder, RTD beverage, and quick premixes. Over the projected period, the powder category is likely to account for a significant revenue share. According to multiple studies, certain teas have the ability to enhance the immune system, decrease inflammation, and possibly prevent cancer and heart disease. There is abundant evidence that drinking tea on a daily basis can improve one's health, while certain types have more health advantages than others. The powdered form of tea is one of the most traditional types of tea, and it provides a variety of health
- According to geographical study, the Instant Premixes Matcha Tea Market in Asia Pacific will have the highest revenue share in 2021. The high consumption of matcha tea in countries such as Japan and China is principally responsible for the solid revenue share. Matcha, a kind of green tea powder, is an essential ingredient in many Japanese recipes, notably those for sweets such as pudding, cakes, cookies, sweet rolls, mochi, chocolate, biscuits, and ice cream. Increased population and knowledge of nutritious meals are factors boosting sales in nations such as India, Singapore, and Australia, and the trend is projected to continue.
- The Matcha Infused Tea Line, the newest offering from Aiya America, Inc., will be available on January 18, 2022, and will include three premium Japanese green teas, including Organic Matcha Infused Gyokuro, Sencha, and Genmaicha, providing consumers with a distinct and pleasurable tea-tasting experience.
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The global Instant Premixes Matcha Tea Market is segmented into:
- North America (U.S.A., Canada, Mexico)
- Europe (Italy, U.K., Germany, France, Rest of Europe)
- Asia Pacific (China, India, Japan, South Korea, Australia, Rest of APAC)
- Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
- Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
Further market segmentation
Product Outlook (Revenue, USD Billion; 2019-2030)
- Powder
- RTD Beverages
- Instant Premixes
Grade Type Outlook (Revenue, USD Billion; 2019-2030)
- Classic
- Ceremonial
- Café
- Culinary
- Others
Source Outlook (Revenue, USD Billion; 2019-2030)
- Natural
- Conventional
Key Questions Addressed in the Report:
- What are the dominating factors that are influencing the growth of the industry?
- In the forecast period, which market segment is expected to rise the most?
- What are the risks and challenges that the industry is facing?
- In the coming years, which area is projected to dominate the market?
- Who are the major players in the market? What kind of strategic business plans have they made?
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